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Research papers

The dots can only be connected with a tune!

Based on a real-life case study, this paper demonstrates an approach combining online research with several other data sources to address a client business issue. The frame includes an online survey, qualitative research, retail panel data and...

Catalogue: Online Research 2010: E-Universe
Authors: Claudia Suárez-Gapp, Frank Hofmann
Companies: Nielsen, Nestlé
October 19, 2010
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Citation

Suárez-Gapp and Hofmann (2010a, October 19). The dots can only be connected with a tune!. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-dots-can-only-be-connected-with-a-tune-